Thinking and Making Change • M&C Saatchi Group (2024)

Table of Contents
Science in Sport: You Can't Beat Science Australian Retirement Trust: Awaken Your Super M&C Saatchi Changemakers Named on IPA iList Beyond Wellness 2040 Ready to roar at Cannes Young Lions M&C Saatchi announces industry titans Rob Doubaland Laurence (Lolly) Thomson as new global joint chief creative officers Old El Paso: ‘Make Some Noise for Your Home Team’ The Cost of Living Crisis: What Australians want from brands ROLUS®: Innovating Hydration HM Treasury hires M&C Saatchi UK to promote public sale of NatWest shares M&C Saatchi AUNZ hires Scott Dettrick as joint national ECD SuperSportBet: South Africa launch Zaid Al-Qassab appointed as new M&C Saatchi global CEO Rhonda Hiatt appointed as global CEO at Clear M&C Saatchi RISE.365: Changing Narratives M&C Saatchi UK appoints Jo Bacon to accelerate transformation of revamped agency M&C Saatchi Sport & Entertainment supercharges offering and position as the passions agency Major new album campaign for Kadim Al Sahir SS+K, part of M&C Saatchi Group, welcomes new CEO M&C Saatchi Performance strengthens global team with key promotions LNER: Freedom all the way Clear M&C Saatchi expands to Dallas, Texas M&C Saatchi Talk's Jane Boardman awarded an OBE Nando's South Africa: Feel like oversharing Experience Oman: A gift for life Rockshore: "The most refreshing time for a beer" M&C Saatchi Group and Saatchi Gallery announce overall winner of climate-focused global Art for Change Prize for emerging artists Hamad International Airport: Orchard Global Campaign Awards across the globe The LEGO Group: Play is Your Superpower M&C Saatchi launches new UK & European strategy Beyond Travel & Hospitality 2030 Geox: Introducing a new brand ambassador Heineken: Trophy Tour EE: The World's Largest Holographic Performance Delonghi: A New Chapter in Coffee "Perfetto" AI and Marketing: The Minds that Merge Minderoo Foundation: The Plastic Forecast In partnership with Minderoo Foundation we have created a disturbing new weather forecast to make fossil-fuel plastics history. New Leadership Team and Cultural Impact Hire for M&C Saatchi Sport & Entertainment London 26Health: With Every Letter Rockshore: 'Refreshingly Irish' New push is first to launch since M&C Saatchi London were selected by Diageo as lead creative agency for Rockshore across Ireland. Creative Agency of the Year and More for M&C Saatchi Malaysia Tourism Australia: Women's Word Cup Reactive Campaign A Users Guide to Making Friends with AI Masego Motsogi to lead M&C Saatchi Abel Joburg Moray MacLennan, CEO of M&C Saatchi, Announces Retirement Science in Sport: Tour de France Great Barrier Reef Legacy: The Forever Reef Project Discord: The Community Conversation Revolution Winning Streak for M&C Saatchi Performance Introducing Kabeer Chaudhary as our new global CEO for M&C Saatchi Performance FȲTA: The high-performance plant-protein powder M&C Saatchi Group Strengthens European Client Solutions Platform Science in Sport Strategic and Creative Win for M&C Saatchi London Meet the new Chief Growth Officer for M&C Saatchi Southeast Asia Data Consultancy Fluency Wins Start-Up Agency of the Year Absolut: Introducing 'The Absolut Choir' Prayer & Pragmatism Awards streak across PR, creative & sponsorship M&C Saatchi Group Appoint First Global Head of Advertising Network The Next Generation M&C Saatchi Thinks: Beyond Beautiful Zound Industries: Running Billboards with adidas M&C Saatchi Sport and Entertainment North America Wins Influencer Account for Samsonite Moving Forward: Capital Markets Day 2023 New Mum Economy Our near-term science-based target validation 365 Days of Meta: What's Changed? Loyalty vs the Cost-of-Living Our AI-Powered Brand Desire Engine The Art of Conversation Tourism Australia: Come and Say G'Day Business Iceland: OutHorse Your Email Department for Education: Get the Jump Burger King: As Good as the Original Kenwood: Anyone can cook M&C Saatchi Group at Cannes 2022 Lyca Mobile: Brand Refresh Gorillas: 10/10 in 10 Tourism Iceland: Next Stop: Iceland De'longhi: Perfetto TikTok: #SerunyadiTikTok Fighting for the Human in the Marketing Machine How Biden ran the ultimate purpose driven campaign Why you should be building an engaging corporate narrative in 2021 Pizza Hut: A slice of innovation Changing of the Guard: Three Things every Marketer Needs to Know About the Rise of China The reset: Lessons from Lockdown Optus: The power of Yes Halodoc: Mobile first healthcare Youth voices: redefining UK-African relations after Brexit Preparing for Take-Off Closing the experience gap Coca-Cola: Gaining lost ground Understanding e-commerce shoppers in Southeast Asia PHE: Improving the Health of a Nation Celcom: Boosting spirits during a global pandemic How a Political Strategy Can Bolster Brand Reputation in Volatile Times Homebase: Turning Homebase into Gnomebase Street Store: Hang up to Help Out De'Longhi: A global authority in coffee Nando's: Representing the voice of the people Kenwood: Anyone can cook Costa: 1 Million Nudges Cisco: Future of Conservation Walmart: A new kind of toy store Footlocker: Driving desirability Together: Building a moment for national cohesion Pokémon: Going for Growth Nintendo: Working out from home EDF: Generation Electric KP Reach: Unheard Voices Reebok: Perfect Never McDonald's: I'm Lovin' It Live Skechers: Comfort that can't be beat Uber: Get Into Uber Mode From chaos to clarity H&T Pawnbrokers: Ready to be Loved Again GoGoSoho SuperSport: Watch Them Rise UEFA Women’s EURO England 2022 Black History Month: Black & Bold Exhibition An exhibition of10contemporary artists who live and work in London and celebrate what it means to be Black and Bold. M&C Saatchi wins London Tourism Brief Pirelli: Power is Nothing without Control M&C Saatchi Indonesia sweeps up at Campaign awards When Faith Trumps Fear 7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020 An Unfamiliar Prayer De'Longhi: A global authority in coffee Amar Vyas joins as chief data and technology officer M&C Saatchi Group launches new data consultancy, Fluency Two awards at Campaign Global awards Looks Like We Won 3 Effies Jakarta win Cannes Lions M&C Saatchi Group Announces Key Management Changes Commbank: Next Chapter Commitment M&C Saatchi Group Launches LIFE, a Global Strategic and Creative Consultancy on a Mission to Make Sustainable Living Mainstream We continue to deliver on our strategy to deliver meaningful change for clients with the launch of M&C Saatchi LIFE. Mentor Black Business Teams with Google Meaningful Change to drive long term growth M&C Saatchi Group announces senior hires further strengthening governance and driving commitment to Meaningful Change. Pamela Noakes Joins M&C Saatchi Group as Global Director of Sustainability Lida NY Rebrands as One-to-One, Hyper-focusing the Agency's Expertise M&C Saatchi One-to-One is an innovative, modern CRM agency within the M&C Saatchi Group operating out of New York. The agency formerly known as LIDA... Patrick Guerrera Named to D&AD Board One of only two Australian board members drawn from the global creative community M&C Saatchi Performance turns 15 Razor PR Wins Best New Agency Worldwide M&C Saatchi Group Launches Digital Business Innovation Consultancy, Thread M&C Saatchi enters the Metaverse UEFA Women’s EURO England 2022 Our Pledge to Black Culture Whoop relationship grows M&C Saatchi Group Asia on a winning streak M&C Saatchi Group Asia are a winning force and leading the industry with awards. Awards Across the Board Nandos: He/She/They are Welcome Standard Bank: How About Now? Burger King: Harnessing the Power of Gold The story of a gold expert and a burger... Entertainment: 'Tap For Fun' Chron's & Colitis UK: Cut the Crap Why Cognitive Diversity Is an Untapped Superpower Creatives from Saatchi & Saatchi, Adam & Eve/ DDB and BBDO join M&C Saatchi London Pizza Hut: Earth Hour Barclays: Inspiring the Next Generation of Female Footballers Commbank: The Game Changers Dettol: Matchday Rituals Earned Media Is Dead The Global Fund: Brand Evolution Healthcode Win Heineken: Star of the Match COP 26 EE: Mini Movie Makers Amazon & The Climate Pledge: What’s your vision for a better future? Queer Britain: The Place to be Seen From Belief to Action - Ramadan 2022 The Ben Kinsella Trust: AI-Based Campaign to Stop Knife Crime on Mother's Day The National Cyber Security Centre: Making the UK CyberAware Nedbank: Blending Wine and Music Tourism Iceland: Looks Like You Need an Adventure TikTok: What makes you Tic? WEUROs 2022: Partnerships Across the Tournament RFSU & The Swedish Disability Rights Federation: Sex is for Everybody Visit Iceland: Take off (or not) with 'Mission Iceland' D&AD: 2023 Awards Campaign Chaos to Cognition On the Money The Return: The New Value Drivers of Travel SS+K M&C Saatchi wins agency of record for Smartsheet’s brand advertising Mind the Gap: Brand Experience in Indonesia NHS Bowel Cancer: Ribbon Dancer Kia Clubhouse: Making Tennis Accessible to all Winning Streak for M&C Saatchi UAE at Dubai Lynx Awards Kia: Getting Rafa Moving Skechers: Comfort that can't be beat Woolworths Group: New Brand Identity Beyond Retail 2030 Cannes Contenders: Our 10 Highest Hopes for 2023 The Nelson Mandela Foundation Digital Patronage Meta: Family Tools Campaign Keeps Everyone Safer on Instagram References
Thinking and Making Change • M&C Saatchi Group (1)

Science in Sport: You Can't Beat Science

Science in Sport launches new brand platform 'You Can't Beat Science', in campaign created in partnership with M&C Saatchi UK.

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Thinking and Making Change • M&C Saatchi Group (2)

Australian Retirement Trust: Awaken Your Super

Australian Retirement Trust invites Aussies to Awaken Their Super via monstrous new campaign from M&C Saatchi AUNZ and Bohemia, part of M&C Saatchi.

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Thinking and Making Change • M&C Saatchi Group (3)

M&C Saatchi Changemakers Named on IPA iList

Our incoming global CEO,Zaid Al-Qassab has been named on this year’s prestigious IPA (Institute of Practitioners in Advertising)iList, which honours inclusivity gamechangers working tirelessly to...

Thinking and Making Change • M&C Saatchi Group (4)

Beyond Wellness 2040

The next era of wellness.

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Ready to roar at Cannes Young Lions

Two creative thinkers from M&C Saatchi AUNZ named winners in the Australian Young Lions Digital Competition.

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M&C Saatchi announces industry titans Rob Doubaland Laurence (Lolly) Thomson as new global joint chief creative officers

We continue to prioritise growth through creativity by welcoming Rob Doubaland Laurence (Lolly) Thomson as global joint chief creative officers.

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Thinking and Making Change • M&C Saatchi Group (7)

Old El Paso: ‘Make Some Noise for Your Home Team’

M&C Saatchi Sport & Entertainment London has partnered with Old El Paso to unite the nation to ‘Make Some Noise’ with Team GB Heroes...

Thinking and Making Change • M&C Saatchi Group (8)

The Cost of Living Crisis: What Australians want from brands

Our Cost of Living Report, conducted by M&C Saatchi AUNZ, uncovers that Australian consumer homegrown values are at significant risk.

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Thinking and Making Change • M&C Saatchi Group (9)

ROLUS®: Innovating Hydration

Introducing ROLUS®, The Sparkling Hydration Beverage Redefining Consumer Expectations.

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Thinking and Making Change • M&C Saatchi Group (10)

HM Treasury hires M&C Saatchi UK to promote public sale of NatWest shares

Our UK agency has been appointed by HM Treasury to promote the sale of the government’s stake in NatWest to the public.

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Thinking and Making Change • M&C Saatchi Group (11)

M&C Saatchi AUNZ hires Scott Dettrick as joint national ECD

We're pleased to announce the appointment of Scott Dettrick as joint national executive creative director at M&C Saatchi AUNZ.

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Thinking and Making Change • M&C Saatchi Group (12)

SuperSportBet: South Africa launch

How do you launch a sports betting brand in one of the most contested categories in South Africa?

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Thinking and Making Change • M&C Saatchi Group (13)

Zaid Al-Qassab appointed as new M&C Saatchi global CEO

We are delighted to announce the appointment of Zaid Al-Qassab as Chief Executive Officer (CEO) following a comprehensive search process.

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Thinking and Making Change • M&C Saatchi Group (14)

Rhonda Hiatt appointed as global CEO at Clear M&C Saatchi

We're excited to announce the promotion of Rhonda Hiatt, one of the leading industry consultants, to global CEO at Clear M&C Saatchi.

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RISE.365: Changing Narratives

Together with RISE.365 and Clear Channel UK we've launched a new campaign challenging everyday biases held in UK society.

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Thinking and Making Change • M&C Saatchi Group (16)

M&C Saatchi UK appoints Jo Bacon to accelerate transformation of revamped agency

We're delighted to announce the appointment of Jo Bacon, one of the UK’s most experienced and successful marketeers, to lead our newly-formed UK agency.

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Thinking and Making Change • M&C Saatchi Group (17)

M&C Saatchi Sport & Entertainment supercharges offering and position as the passions agency

M&C Saatchi Sport & Entertainment celebrates 20 years with supercharged strategic offer, proprietary research and a new report into the future of passion marketing.

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Thinking and Making Change • M&C Saatchi Group (18)

Major new album campaign for Kadim Al Sahir

We’re thrilled to announce the launch of Kadim Al Sahir’s newest album by our team at M&C Saatchi MENA, Beirut.

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Thinking and Making Change • M&C Saatchi Group (19)

SS+K, part of M&C Saatchi Group, welcomes new CEO

We're delighted to welcome Nadja Bellan-White as the new CEO at our New York agency SS+K, joining a seasoned leadership team along with partners and...

Thinking and Making Change • M&C Saatchi Group (20)

M&C Saatchi Performance strengthens global team with key promotions

Our global performance marketing agency, M&C Saatchi Performance, proudly announces key changes to its global leadership team to further drive growth and innovation.

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LNER: Freedom all the way

London North Eastern Railway (LNER) debuts first ever brand character in multichannel campaign created by M&C Saatchi London

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Clear M&C Saatchi expands to Dallas, Texas

Our leading growth strategy consultancy now trading in Dallas, Texas.

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M&C Saatchi Talk's Jane Boardman awarded an OBE

We are delighted to announce that M&C Saatchi Talk CEO, Jane Boardman, has been awarded an OBE for her services to fashion and beauty.

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Thinking and Making Change • M&C Saatchi Group (24)

Nando's South Africa: Feel like oversharing

A new festive campaign for Nando's South Africa from M&C Saatchi Abel featuring Coco, the 'talking' dog.

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Thinking and Making Change • M&C Saatchi Group (25)

Experience Oman: A gift for life

Destination M&C Saatchi launches ‘A Gift for Life’ for Experience Oman.

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Rockshore: "The most refreshing time for a beer"

Together with M&C Saatchi London, Diageo's Rockshore celebrates the 26th December as the real day of festive friendship with St Stephen's day anthem performed by...

Thinking and Making Change • M&C Saatchi Group (27)

M&C Saatchi Group and Saatchi Gallery announce overall winner of climate-focused global Art for Change Prize for emerging artists

The climate-focused prize supports M&C Saatchi Group’s mission to deliver meaningful change in partnership with Saatchi Gallery and identify the next generation of artists exploring...

Thinking and Making Change • M&C Saatchi Group (28)

Hamad International Airport: Orchard Global Campaign

A major new global campaign for Hamad International Airport from M&C Saatchi MENA

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Awards across the globe

Major award wins for M&C Saatchi Group.

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Thinking and Making Change • M&C Saatchi Group (30)

The LEGO Group: Play is Your Superpower

Playtime is under threat: The LEGO Group’s newPlay is Your Superpowercampaign encourages families to reprioritise play.

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Thinking and Making Change • M&C Saatchi Group (31)

M&C Saatchi launches new UK & European strategy

We are proud to announce the reorganisation of our UK operations into a single group providing a full-service, connected creativity proposition for the UK and...

Thinking and Making Change • M&C Saatchi Group (32)

Beyond Travel & Hospitality 2030

The next era of travel & hospitality from Clear, part of M&C Saatchi Group

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Thinking and Making Change • M&C Saatchi Group (33)

Geox: Introducing a new brand ambassador

The latest campaign from M&C Saatchi Milan introduces Penélope Cruz as the new face of Geox.

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Thinking and Making Change • M&C Saatchi Group (34)

Heineken: Trophy Tour

Bringing UEFA Champions League to Africa with Heineken.

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EE: The World's Largest Holographic Performance

EE and M&C Saatchi Talk Partners with Fatboy Slim to Launch World’s Largest Holographic Performance, Marking New Brand Era

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Thinking and Making Change • M&C Saatchi Group (36)

Delonghi: A New Chapter in Coffee "Perfetto"

Our partnership with De'Longhi is back on the global stage with a new campaign that sees brand ambassador, Brad Pitt, take to Europe in pursuit...

Thinking and Making Change • M&C Saatchi Group (37)

AI and Marketing: The Minds that Merge

A new age of creative collaboration calls for new principles.

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Thinking and Making Change • M&C Saatchi Group (38)

Minderoo Foundation: The Plastic Forecast

In partnership with Minderoo Foundation we have created a disturbing new weather forecast to make fossil-fuel plastics history.

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Thinking and Making Change • M&C Saatchi Group (39)

New Leadership Team and Cultural Impact Hire for M&C Saatchi Sport & Entertainment London

Lois Kettlewell, Jenny Mitton, Nicola Murray and Ross Watson promoted to Managing Partners with Bukola Garry joining in a newly created Head of Cultural Impact...

Thinking and Making Change • M&C Saatchi Group (40)

26Health: With Every Letter

A bi-lingual campaign supporting the right for all people to access quality healthcare.

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Thinking and Making Change • M&C Saatchi Group (41)

Rockshore: 'Refreshingly Irish'

New push is first to launch since M&C Saatchi London were selected by Diageo as lead creative agency for Rockshore across Ireland.

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Thinking and Making Change • M&C Saatchi Group (42)

Creative Agency of the Year and More for M&C Saatchi Malaysia

It's a winning streak for our agency in Malaysia at the A+M Agency of the Year Awards and The MARKIES.

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Thinking and Making Change • M&C Saatchi Group (43)

Tourism Australia: Women's Word Cup Reactive Campaign

Tourism Australia congratulates England's win in Women’s World Cup ad.

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Thinking and Making Change • M&C Saatchi Group (44)

A Users Guide to Making Friends with AI

Our global design agency Re (part of M&C Saatchi Group) has launched a set of six principles to navigate its future use of Artificial Intelligence...

Thinking and Making Change • M&C Saatchi Group (45)

Masego Motsogi to lead M&C Saatchi Abel Joburg

Following an industry-wide search, the managing director appointment adds to our deep commitment to the future of female talent.

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Thinking and Making Change • M&C Saatchi Group (46)

Moray MacLennan, CEO of M&C Saatchi, Announces Retirement

After nearly 30 years at M&C Saatchi and 40 years of Saatchi, Moray MacLennan has announced his intention to retire from his role as Chief...

Thinking and Making Change • M&C Saatchi Group (47)

Science in Sport: Tour de France

Science in Sport (SiS)celebrates the ‘Beautiful Pain’ of competing in the Tour de France in our debut campaign.

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Thinking and Making Change • M&C Saatchi Group (48)

Great Barrier Reef Legacy: The Forever Reef Project

The Forever Reef Project, spearheaded by the Great Barrier Reef Legacy, has opened the world’s first living coral biobank facility at Cairns Aquarium, emphasising the...

Thinking and Making Change • M&C Saatchi Group (49)

Discord: The Community Conversation Revolution

The beginning of the end for algorithm-led social media?

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Thinking and Making Change • M&C Saatchi Group (50)

Winning Streak for M&C Saatchi Performance

Our global digital media agency bring home five golds and one bronze at the Agency Of The Year Awards by Marketing Interactive.

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Thinking and Making Change • M&C Saatchi Group (51)

Introducing Kabeer Chaudhary as our new global CEO for M&C Saatchi Performance

Kabeer Chaudhary, managing director for Asia Pacific at M&C Saatchi Performance, has been promoted to global chief executive officer based in Singapore.

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Thinking and Making Change • M&C Saatchi Group (52)

FȲTA: The high-performance plant-protein powder

Re (M&C Saatchi Group), Fluency (M&C Saatchi Group) and M&C Saatchi Life have collaborated to build an end-end insight-led brand experience that captures the essence...

Thinking and Making Change • M&C Saatchi Group (53)

M&C Saatchi Group Strengthens European Client Solutions Platform

M&C Saatchi Group strengthens European client solutions platform with newly appointed European CEO, additional specialist hubs within global and social issues, brand experience & innovation...

Thinking and Making Change • M&C Saatchi Group (54)

Science in Sport Strategic and Creative Win for M&C Saatchi London

World’s leading endurance nutrition brand appoints us as lead UK strategic and creative agency.

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Thinking and Making Change • M&C Saatchi Group (55)

Meet the new Chief Growth Officer for M&C Saatchi Southeast Asia

We are happy to announce the appointment of Anish Daryani as Chief Growth Officer for South East Asia.

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Data Consultancy Fluency Wins Start-Up Agency of the Year

Our data consultancy Fluency has won Start-Up Agency of the Year at this year's Campaign Agency of the Year Awards.

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Thinking and Making Change • M&C Saatchi Group (57)

Absolut: Introducing 'The Absolut Choir'

The Final Act of M&C Saatchi Sport & Entertainment’s ‘Step up’ Inclusion Campaign Introduces ‘The Absolut Choir'.

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Thinking and Making Change • M&C Saatchi Group (58)

Prayer & Pragmatism

How does Indonesia's Gen Z balance traditional values with new forms of expression during Ramadan?

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Thinking and Making Change • M&C Saatchi Group (59)

Awards streak across PR, creative & sponsorship

Major wins for M&C Saatchi Group

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Thinking and Making Change • M&C Saatchi Group (60)

M&C Saatchi Group Appoint First Global Head of Advertising Network

M&C Saatchi promotes Justin Graham into newly created global role, Global Head of Advertising Network, to drive the next chapter of the network’s creative and...

Thinking and Making Change • M&C Saatchi Group (61)

The Next Generation

5 ways to keep your brand alive and kicking.

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M&C Saatchi Thinks: Beyond Beautiful

How technology is drastically altering appearance standards, the risks to teen mental health and how brands can build sustainable success.

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Zound Industries: Running Billboards with adidas

We helped sports giant adidas turn athletes into moving ads to promote headphones designed for runners.

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Thinking and Making Change • M&C Saatchi Group (64)

M&C Saatchi Sport and Entertainment North America Wins Influencer Account for Samsonite

Samsonite, one of the world’s largest luggage brands, has selected us to lead their Influencer Account after a competitive pitch process.

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Thinking and Making Change • M&C Saatchi Group (65)

Moving Forward: Capital Markets Day 2023

M&C Saatchi is today hosting a capital markets event for institutional investors and analysts. The event will be hosted by Chief Executive Officer, Moray MacLennan...

Thinking and Making Change • M&C Saatchi Group (66)

New Mum Economy

An overlooked $46+ billion women's health opportunity.

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Thinking and Making Change • M&C Saatchi Group (67)

Our near-term science-based target validation

We’re pleased to announce the validation of our near-term science-based target by the Science-Based Targets initiative.

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Thinking and Making Change • M&C Saatchi Group (68)

365 Days of Meta: What's Changed?

At the end of October 2021, Mark Zuckerberg announced that Facebook plc would be rebranding Meta, formalising the company’s core focus on the metaverse.

It was...

Thinking and Making Change • M&C Saatchi Group (69)

Loyalty vs the Cost-of-Living

Chief Strategy Officer at M&C Saatchi London, Sophie Lewis, with her thoughts on how brands can engender loyalty from customers as wallets tighten and consumers...

Thinking and Making Change • M&C Saatchi Group (70)

Our AI-Powered Brand Desire Engine

Continuing to deliver meaningful change for clients, M&C Saatchi Group’s specialist consultancies Clear and Fluency launch the Brand Desire Engine, with the ambition to create...

Thinking and Making Change • M&C Saatchi Group (71)

The Art of Conversation

Our newest research highlights the shift in consumer attitudes, behaviours and beliefs around brand conversations and how brands can embrace the conversationsthat matter most.

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Thinking and Making Change • M&C Saatchi Group (72)

Tourism Australia: Come and Say G'Day

We have partnered with Tourism Australia to launch the next instalment of its global ‘There’s Nothing Like Australia’ brand platform with ‘Come and Say G’day’,...

Thinking and Making Change • M&C Saatchi Group (73)

Business Iceland: OutHorse Your Email

Introducing our new program with Business Iceland 'OutHorse Your Email', where a real horse will reply to your email whilst you relax on holiday.

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Thinking and Making Change • M&C Saatchi Group (74)

Department for Education: Get the Jump

Introducing the new UK governmentcampaign to help young people make their next step in education and training.

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Thinking and Making Change • M&C Saatchi Group (75)

Burger King: As Good as the Original

Using a Cristiano Ronaldo doppelganger to prove the new plant-based range at Burger King is as good as the original.

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Thinking and Making Change • M&C Saatchi Group (76)

Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

Thinking and Making Change • M&C Saatchi Group (77)

M&C Saatchi Group at Cannes 2022

Cannes 2022 is over and what a week it was.

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Thinking and Making Change • M&C Saatchi Group (78)

Lyca Mobile: Brand Refresh

Dramatic new identity brings to life £250m transformation.

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Thinking and Making Change • M&C Saatchi Group (79)

Gorillas: 10/10 in 10

Gorillas are going to win the battle of the grocery delivery platforms.The idea?10/10 IN 10.

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Thinking and Making Change • M&C Saatchi Group (80)

Tourism Iceland: Next Stop: Iceland

Our world became impossibly small in lockdown. Trapped at home, we all craved adventure. Ruggedly beautiful Iceland presented the perfect escape, but with borders shut...

Thinking and Making Change • M&C Saatchi Group (81)

De'longhi: Perfetto

De'longhi's first ever global integrated campaign, featuring the new and prestigious Brand Ambassador, straight from Hollywood: Brad Pitt.

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Thinking and Making Change • M&C Saatchi Group (82)

TikTok: #SerunyadiTikTok

There’s Joy inTikTok.That’s the message from our newbrand campaign fromM&C Saatchi Indonesia -#SerunyadiTikTok. The hashtagclocked 1.4 billion views on TikTok.

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Fighting for the Human in the Marketing Machine

Technological sophistication in marketing is growing at breakneck speed. Brands have access to data and tools that can provide uncomfortable amounts of access into people’s...

Thinking and Making Change • M&C Saatchi Group (84)

How Biden ran the ultimate purpose driven campaign

It was the most divisive and unconventional US election in living memory, played out against the backdrop of a barrage of voter fraud allegations, the...

Thinking and Making Change • M&C Saatchi Group (85)

Why you should be building an engaging corporate narrative in 2021

Storytelling is a formidable skill – in many aspects. In a constantly changing business world, telling an engaging story can help businesses more easily navigate...

Thinking and Making Change • M&C Saatchi Group (86)

Pizza Hut: A slice of innovation

Pizza Hut, and all their competitors, had a tough year in 2020. With lockdowns across the world, dining out naturally declined and sales fell drastically...

Thinking and Making Change • M&C Saatchi Group (87)

Changing of the Guard: Three Things every Marketer Needs to Know About the Rise of China

Over the last century, The West, specifically the US, has led the world culturally and economically. But following years of decline in economic power, accelerated...

Thinking and Making Change • M&C Saatchi Group (88)

The reset: Lessons from Lockdown

It was the year that supercharged change in the marketing world. From how we consume media, to our attitude towards activism. Our Passion Marketing experts,...

Thinking and Making Change • M&C Saatchi Group (89)

Optus: The power of Yes

It’s 2020. Streaming is second nature. 5G is everywhere. Supermarkets are selling their own SIMs. Yet in this new world, people were starting to see...

Thinking and Making Change • M&C Saatchi Group (90)

Halodoc: Mobile first healthcare

In Indonesia, accessing medical services can be a real challenge with many remote locations lacking appropriate healthcare infrastructure, and major cities often too congested and...

Thinking and Making Change • M&C Saatchi Group (91)

Youth voices: redefining UK-African relations after Brexit

In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and...

Thinking and Making Change • M&C Saatchi Group (92)

Preparing for Take-Off

Since coronavirus began its global spread back in 2020, the pandemic has hit few sectors harder than the travel industry. But, hope is on the...

Thinking and Making Change • M&C Saatchi Group (93)

Closing the experience gap

Detachment from what companies promise their customers and what they actually deliver costs brands millions every year. In the highly competitive information age, consumers don’t...

Thinking and Making Change • M&C Saatchi Group (94)

Coca-Cola: Gaining lost ground

For over 100 years Coca-Cola has dominated the soft drinks market. But, with competition increasing, how could the iconic brand stake a claim in culture...

Thinking and Making Change • M&C Saatchi Group (95)

Understanding e-commerce shoppers in Southeast Asia

The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is...

Thinking and Making Change • M&C Saatchi Group (96)

PHE: Improving the Health of a Nation

In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on people’s bodies, making it harder...

Thinking and Making Change • M&C Saatchi Group (97)

Celcom: Boosting spirits during a global pandemic

Commemorating the 63rd Hari Merdeka (Independence Day) in the midst of a painful global pandemic, Celcom knew that its Merdeka message can’t be one that...

Thinking and Making Change • M&C Saatchi Group (98)

How a Political Strategy Can Bolster Brand Reputation in Volatile Times

In politics, everything can change in an instant. Dealing with turbulent, unpredictable circ*mstances is second-nature to politicians. In today’s world, that is much the same...

Thinking and Making Change • M&C Saatchi Group (99)

Homebase: Turning Homebase into Gnomebase

At the height of the first wave of the pandemic, consumers in the UK were genuinely concerned about their personal wellbeing when going to the...

Thinking and Making Change • M&C Saatchi Group (100)

Street Store: Hang up to Help Out

South Africa is one of the most unequal countries in the world, a country where the ‘haves’ and the ‘have nots’ live side by side,...

Thinking and Making Change • M&C Saatchi Group (101)

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Thinking and Making Change • M&C Saatchi Group (102)

Nando's: Representing the voice of the people

Nando’s is a brand that has spent over 30 years firing up South African conversations with advertising that taps into the social quirks that make...

Thinking and Making Change • M&C Saatchi Group (103)

Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

Thinking and Making Change • M&C Saatchi Group (104)

Costa: 1 Million Nudges

During lockdown, the nation had swapped Costa Coffee for cafetières. As we started to come out of restrictions, Costa wanted to get customers new and...

Thinking and Making Change • M&C Saatchi Group (105)

Cisco: Future of Conservation

Our planet is home to thousands of species of animals, with many now threatened by extinction. From rhinos to sharks, we are losing thousands, if...

Thinking and Making Change • M&C Saatchi Group (106)

Walmart: A new kind of toy store

The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys....

Thinking and Making Change • M&C Saatchi Group (107)

Footlocker: Driving desirability

How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?

...
Thinking and Making Change • M&C Saatchi Group (108)

Together: Building a moment for national cohesion

In a time of uncertainty and division, from Brexit to regional, cultural and demographic divisions, we needed to bring people together and help bridge divides,...

Thinking and Making Change • M&C Saatchi Group (109)

Pokémon: Going for Growth

Pokémon is potentially the world’s most well-known gaming franchise. And Pokémon Go is one of the leading augmented reality mobile games globally. Without having access...

Thinking and Making Change • M&C Saatchi Group (110)

Nintendo: Working out from home

With most of the population now unexpectedly spending much of their lives at home, the pre-planned launch of an at-home fitness game came at a...

Thinking and Making Change • M&C Saatchi Group (111)

EDF: Generation Electric

While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the...

Thinking and Making Change • M&C Saatchi Group (112)

KP Reach: Unheard Voices

Stigma and discrimination against LGBTQ+ people and sex workers was still a huge problem in Southern Africa, when Dutch NGO, Hivos and The Global Fund...

Thinking and Making Change • M&C Saatchi Group (113)

Reebok: Perfect Never

Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed...

Thinking and Making Change • M&C Saatchi Group (114)

McDonald's: I'm Lovin' It Live

McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.

In the driest spell for...

Thinking and Making Change • M&C Saatchi Group (115)

Skechers: Comfort that can't be beat

Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...

Thinking and Making Change • M&C Saatchi Group (116)

Uber: Get Into Uber Mode

Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has...

Thinking and Making Change • M&C Saatchi Group (117)

From chaos to clarity

As many businesses have struggled to keep up with changing consumer behaviors, emerging technologies and a relentless focus on proving ROI through short-term sales, over...

Thinking and Making Change • M&C Saatchi Group (118)

H&T Pawnbrokers: Ready to be Loved Again

Introducing our new Christmas campaign with H&T Pawnbrokers ‘Ready to be Loved Again’.

...
Thinking and Making Change • M&C Saatchi Group (119)

GoGoSoho

Supported by the Mayor of London’s office, Westminster Council and The Soho Society, we unveiled 'GOGOSOHO', an energetic new pro-bono campaign celebrating the small independent...

Thinking and Making Change • M&C Saatchi Group (120)

SuperSport: Watch Them Rise

The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...

Thinking and Making Change • M&C Saatchi Group (121)

UEFA Women’s EURO England 2022

UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...

Thinking and Making Change • M&C Saatchi Group (122)

Black History Month: Black & Bold Exhibition

An exhibition of10contemporary artists who live and work in London and celebrate what it means to be Black and Bold.

...
Thinking and Making Change • M&C Saatchi Group (123)

M&C Saatchi wins London Tourism Brief

London & Partners, the business growth and destination agency for London, has appointed M&C Saatchi London as its lead global creative agency following a competitive...

Thinking and Making Change • M&C Saatchi Group (124)

Pirelli: Power is Nothing without Control

Pirelli turns 150 years old. For this important anniversary the brand has created, with M&C Saatchi Milan, a global campaign to interpret its historical brand...

Thinking and Making Change • M&C Saatchi Group (125)

M&C Saatchi Indonesia sweeps up at Campaign awards

Completing another remarkable milestone in their short journey of 3 years, M&C Saatchi Indonesia, part of the M&C Saatchi Group, picked up 4 massive awards...

Thinking and Making Change • M&C Saatchi Group (126)

When Faith Trumps Fear

Ramadan 2020 was like never before; a damp squib marred by lockdowns, financial constraints and all the complications that came with a global pandemic.

However, Ramadan...

Thinking and Making Change • M&C Saatchi Group (127)

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

We are thrilled to announce that M&C Saatchi Performance, part of M&C Saatchi Group, has won Media Buying Agency of the Year at the 2020...

Thinking and Making Change • M&C Saatchi Group (128)

An Unfamiliar Prayer

Back in April 2020, The Holy Month arrived at a time when COVID-19 had shifted the world’s axis. People were forced to adjust to new...

Thinking and Making Change • M&C Saatchi Group (129)

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Thinking and Making Change • M&C Saatchi Group (130)

Amar Vyas joins as chief data and technology officer

We're thrilled to announce that M&C Saatchi Fluency have hired Amar Vyas into a newly created role of chief data and technology officer.

...
Thinking and Making Change • M&C Saatchi Group (131)

M&C Saatchi Group launches new data consultancy, Fluency

Today we announce the launch of M&C Saatchi Fluency, a data consultancy promising to destroy data snobbery and improve ‘data fluency’ – bringing greater access...

Thinking and Making Change • M&C Saatchi Group (132)

Two awards at Campaign Global awards

M&C Saatchi Indonesia and M&C Saatchi Performancewon awards at Campaign's Agency of The Year Global Awards.

...
Thinking and Making Change • M&C Saatchi Group (133)

Looks Like We Won 3 Effies

We are proud to announce that our work ‘Looks Like You Need to Let it Out’ for Promote Iceland has won 3 US Effies at...

Thinking and Making Change • M&C Saatchi Group (134)

Jakarta win Cannes Lions

M&C Saatchi Indonesia has won a Bronze Lion at the Cannes Lions Festival for Creativity 2021, for it’s ‘Stop Child Marriage’ work with PKBI.

...
Thinking and Making Change • M&C Saatchi Group (135)

M&C Saatchi Group Announces Key Management Changes

Richard Thompson to succeed Tim Duffy as UK Group Chairman. Tim Duffy to become Group Strategy Director, Worldwide.

...
Thinking and Making Change • M&C Saatchi Group (136)

Commbank: Next Chapter Commitment

Together with CommBank, we've launched the 'CommBank Next Chapter Commitment', a bank-wide commitment to help end financial abuse.

...
Thinking and Making Change • M&C Saatchi Group (137)

M&C Saatchi Group Launches LIFE, a Global Strategic and Creative Consultancy on a Mission to Make Sustainable Living Mainstream

We continue to deliver on our strategy to deliver meaningful change for clients with the launch of M&C Saatchi LIFE.

...
Thinking and Making Change • M&C Saatchi Group (138)

Mentor Black Business Teams with Google

Black businesses from the Mentor Black Business (an M&C Saatchi Group company) community can now take advantage of 500 hours of free mentoring, provided by...

Thinking and Making Change • M&C Saatchi Group (139)

Meaningful Change to drive long term growth

On 28th January 2021 M&C Saatchi Group hosted a virtual capital markets event for institutional investors and analysts, where we announced a new strategy, operating...

Thinking and Making Change • M&C Saatchi Group (140)

M&C Saatchi Group announces senior hires further strengthening governance and driving commitment to Meaningful Change.

Today we have announced two senior hires, Global Chief People Officer and General Counsel and Company Secretary, as part of our ongoing commitment to drive...

Thinking and Making Change • M&C Saatchi Group (141)

Pamela Noakes Joins M&C Saatchi Group as Global Director of Sustainability

Pamela Noakes has joined M&C Saatchi Group as the global director of sustainability.

...
Thinking and Making Change • M&C Saatchi Group (142)

Lida NY Rebrands as One-to-One, Hyper-focusing the Agency's Expertise

M&C Saatchi One-to-One is an innovative, modern CRM agency within the M&C Saatchi Group operating out of New York. The agency formerly known as LIDA...

Thinking and Making Change • M&C Saatchi Group (143)

Patrick Guerrera Named to D&AD Board

One of only two Australian board members drawn from the global creative community

...
Thinking and Making Change • M&C Saatchi Group (144)

M&C Saatchi Performance turns 15

M&C Saatchi Performance, Mobile Marketing’s Agency of the Decade, celebrated its 15th year of business last month, marking a decade and a half of working...

Thinking and Making Change • M&C Saatchi Group (145)

Razor PR Wins Best New Agency Worldwide

Razor PR, M&C Saatchi Group South Africa's new public relations and reputation management agency, has been namedGlobal Best New Agencyat PRovoke'sSABRE Awards.

...
Thinking and Making Change • M&C Saatchi Group (146)

M&C Saatchi Group Launches Digital Business Innovation Consultancy, Thread

M&C Saatchi Group continue to deliver on their strategy to deliver meaningful change for clients by further investing in data, digital and technology. Digital business...

Thinking and Making Change • M&C Saatchi Group (147)

M&C Saatchi enters the Metaverse

M&C Saatchi Abel haspurchased ‘land’ in the newly created Africarare metaverse – Ubuntuland - marking its move as the first South African and African agency...

Thinking and Making Change • M&C Saatchi Group (148)

UEFA Women’s EURO England 2022

UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...

Thinking and Making Change • M&C Saatchi Group (149)

Our Pledge to Black Culture

We have formed a strategic partnership with Digital Talent & Entertainment PR Agency VAMP, the UK’s first agency to focus solely on the representation of...

Thinking and Making Change • M&C Saatchi Group (150)

Whoop relationship grows

M&C Saatchi Sport and Entertainment have added fitness tracker startup WHOOP to its client portfolio in Australia, adding to existing client relationships across the world.

...
Thinking and Making Change • M&C Saatchi Group (151)

M&C Saatchi Group Asia on a winning streak

M&C Saatchi Group Asia are a winning force and leading the industry with awards.

...
Thinking and Making Change • M&C Saatchi Group (152)

Awards Across the Board

Major wins and upcoming awards for M&C Saatchi Group.

...
Thinking and Making Change • M&C Saatchi Group (153)

Nandos: He/She/They are Welcome

Our latest campaign for Nando's South Africa has got the whole country talking, and laughing.

...
Thinking and Making Change • M&C Saatchi Group (154)

Standard Bank: How About Now?

Introducing Standard Bank's refreshed brand proposition, ‘How About Now?’. The line speaks to the notion that every generation should live better than the last, and...

Thinking and Making Change • M&C Saatchi Group (155)

Burger King: Harnessing the Power of Gold

The story of a gold expert and a burger...

...
Thinking and Making Change • M&C Saatchi Group (156)

Entertainment: 'Tap For Fun'

We have unveiled the relaunch of Entertainment, a discount provided across Australia and New Zealand formerly known as the Entertainment Book, in a new campaign...

Thinking and Making Change • M&C Saatchi Group (157)

Chron's & Colitis UK: Cut the Crap

Re, part of M&C Saatchi Group, worked with Crohn's & Colitis UK, a health charity, that is on a mission to improve diagnosis and treatment...

Thinking and Making Change • M&C Saatchi Group (158)

Why Cognitive Diversity Is an Untapped Superpower

Thread (part of M&C Saatchi Group) co-founder, Michaeljon AlexanderScott, tells us what businesses can gain from leaning into cognitive diversity within the workplace.

...
Thinking and Making Change • M&C Saatchi Group (159)

Creatives from Saatchi & Saatchi, Adam & Eve/ DDB and BBDO join M&C Saatchi London

Kicking off 2023 with a bang, we're delighted to welcome two senior creative teams to M&C Saatchi London; Alex Lucas, Jon Farley, Holly Sutton-Williams and...

Thinking and Making Change • M&C Saatchi Group (160)

Pizza Hut: Earth Hour

How pizza saved the world!

...
Thinking and Making Change • M&C Saatchi Group (161)

Barclays: Inspiring the Next Generation of Female Footballers

Campaign from M&C Saatchi Sport & Entertainment and M&C Saatchi London highlights Barclays’ commitment, through the Barclays Girls’ Football School Partnerships, to giving girls in...

Thinking and Making Change • M&C Saatchi Group (162)

Commbank: The Game Changers

We have worked with Commonwealth Bank to refresh their long-running support for Women’s cricket with a new campaign for the upcoming summer, 'The Game Changers',...

Thinking and Making Change • M&C Saatchi Group (163)

Dettol: Matchday Rituals

Dettol has launched a TV ad campaign for the brand’s ‘Dettol Up, Support England’ campaign.

...
Thinking and Making Change • M&C Saatchi Group (164)

Earned Media Is Dead

Earned Media is Dead! Long Live Earned Conversations.

...
Thinking and Making Change • M&C Saatchi Group (165)

The Global Fund: Brand Evolution

M&C Saatchi World Services and Re, part of the M&C Saatchi Group, are very proud to have partnered with TheGlobalFund, the world's largest financier of...

Thinking and Making Change • M&C Saatchi Group (166)

Healthcode Win

Healthcode, a leading provider of IT services for the private healthcare sector, has selected us to develop a new brand identity and experience. The appointment...

Thinking and Making Change • M&C Saatchi Group (167)

Heineken: Star of the Match

One year on from the beginning of a collaborative TTL campaign with Heineken, M&C Saatchi Group’s global partnership activation for Heineken across EURO 2020 is...

Thinking and Making Change • M&C Saatchi Group (168)

COP 26

We are proud to announce that we are the lead communications partner for COP26, helping to lead change for the most pressing global issue of...

Thinking and Making Change • M&C Saatchi Group (169)

EE: Mini Movie Makers

EE Inspires Next Generation of Film Stars with Innovative Reality Film Sets

...
Thinking and Making Change • M&C Saatchi Group (170)

Amazon & The Climate Pledge: What’s your vision for a better future?

Helping Amazon & The Climate Pledge Drive Collaboration for the Planet

...
Thinking and Making Change • M&C Saatchi Group (171)

Queer Britain: The Place to be Seen

Britain’s first LGBTQ+ museum

...
Thinking and Making Change • M&C Saatchi Group (172)

From Belief to Action - Ramadan 2022

After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction.

...
Thinking and Making Change • M&C Saatchi Group (173)

The Ben Kinsella Trust: AI-Based Campaign to Stop Knife Crime on Mother's Day

A campaign to raise awareness of the devastating impact of knife crime.

...
Thinking and Making Change • M&C Saatchi Group (174)

The National Cyber Security Centre: Making the UK CyberAware

We are launching major new campaign which aims to help keep people safe online with The National Cyber Security Centre, part of GCHQ.

...
Thinking and Making Change • M&C Saatchi Group (175)

Nedbank: Blending Wine and Music

In a world first, Five Cape Winemakers Guild protégés, composers, and neuroscientists have collaborated to create a piece of music that pairs with any glass...

Thinking and Making Change • M&C Saatchi Group (176)

Tourism Iceland: Looks Like You Need an Adventure

After more than a year stifled in lockdown, Iceland and M&C Saatchi Group wants the world to break out of their sad sweatpants and say...

Thinking and Making Change • M&C Saatchi Group (177)

TikTok: What makes you Tic?

TikTok is the fastest growing social app in South Africa and despite the platform taking the country by storm during 2020’s COVID lockdown, the company...

Thinking and Making Change • M&C Saatchi Group (178)

WEUROs 2022: Partnerships Across the Tournament

87,192 attendees filled Wembley.

17.6 million tuned in to watch.

And football, well, it came home!

For us at M&C Saatchi the work kicked-off long before the tournament...

Thinking and Making Change • M&C Saatchi Group (179)

RFSU & The Swedish Disability Rights Federation: Sex is for Everybody

A new campaign to tackle misconceptions about sex among those with disabilities or chronic illness

...
Thinking and Making Change • M&C Saatchi Group (180)

Visit Iceland: Take off (or not) with 'Mission Iceland'

It's time for our next campaign for Visit Iceland - ‘Mission Iceland’ - a message to support the planet, not space travel.

...
Thinking and Making Change • M&C Saatchi Group (181)

D&AD: 2023 Awards Campaign

Re - part of the M&C Saatchi Group, have partnered with D&AD on their 2023 Awards Campaign

...
Thinking and Making Change • M&C Saatchi Group (182)

Chaos to Cognition

Profound change is advancing across government, business, and society. It presents significant challenges for brands, communities, and cultures. Intimately linked to this story of change,...

Thinking and Making Change • M&C Saatchi Group (183)

On the Money

A daily insight into changing behaviours during the cost-of-living crisis

...
Thinking and Making Change • M&C Saatchi Group (184)

The Return: The New Value Drivers of Travel

Ever feel like you wish you could see around corners?

...
Thinking and Making Change • M&C Saatchi Group (185)

SS+K M&C Saatchi wins agency of record for Smartsheet’s brand advertising

We've joined forces with Smartsheet as they focus their efforts on deepening their relationship with both users and enterprise buyers.

...
Thinking and Making Change • M&C Saatchi Group (186)

Mind the Gap: Brand Experience in Indonesia

Turning your Brand Experience Opportunities into Commerce.

...
Thinking and Making Change • M&C Saatchi Group (187)

NHS Bowel Cancer: Ribbon Dancer

Together with NHS England we have launched a new campaign to drive more people to complete the bowel cancer screening test when sent one.

...
Thinking and Making Change • M&C Saatchi Group (188)

Kia Clubhouse: Making Tennis Accessible to all

Together with Kia, we have launched the latest iteration of Kia’s Clubhouse program, ‘Kia Clubhouse: Melbourne’ in partnership with Rafa Nadal Foundation during the 2023...

Thinking and Making Change • M&C Saatchi Group (189)

Winning Streak for M&C Saatchi UAE at Dubai Lynx Awards

It was a winning night for our team in UAE at this year's Dubai Lynx Awards.

...
Thinking and Making Change • M&C Saatchi Group (190)

Kia: Getting Rafa Moving

Lockdown 2020. No live sport for months.

146 days since Rafa Nadal played his last professional match.

12 weeks without stepping foot on a court.

Fans not allowed...

Thinking and Making Change • M&C Saatchi Group (191)

Skechers: Comfort that can't be beat

Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...

Thinking and Making Change • M&C Saatchi Group (192)

Woolworths Group: New Brand Identity

Woolworths Group this week rolled out a new brand identity to better symbolise its evolution and what its collective businesses and platforms stand for today.

...
Thinking and Making Change • M&C Saatchi Group (193)

Beyond Retail 2030

The next era of retail from Clear, part of M&C Saatchi Group.

...
Thinking and Making Change • M&C Saatchi Group (194)

Cannes Contenders: Our 10 Highest Hopes for 2023

With Cannes Lions around the corner, we are counting down with our 10 highest hopes for 2023.

...
Thinking and Making Change • M&C Saatchi Group (195)

The Nelson Mandela Foundation Digital Patronage

With the help of our PR team in South Africa, Razor PR, The Nelson Mandela Foundation has launched The Nelson Mandela Foundation Digital Patronage.

...
Thinking and Making Change • M&C Saatchi Group (196)

Meta: Family Tools Campaign Keeps Everyone Safer on Instagram

Youth marketing campaign from our New York agency, SS+K M&C Saatchi, focusses on limiting time on social media.

...
Thinking and Making Change • M&C Saatchi Group (2024)

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