My first experience with power tools came when I was about ten years old, and my parents decided to add on to the house we lived in. I came home from school to find that a wall had been knocked out, and there were men with circular saws, drills, and nail guns building a wooden framework where the dining room window had been.
It was impressive. The buzz and whines of those power tools can be both intimidating and intriguing, and it’s no wonder that homeowners and hobbyists invest in them – whether to do some home improvements or simply to pass time. As marketers of power tools affiliate programs, you can get involved by helping customers find the best deals on the power tools they want by connecting them with companies who carry those tools.
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These programs include tools for woodworking, metalworking, general use, and even outdoor work. If you’re interested in these types of programs, read through this list of the top ten power tools affiliate programs. At the end of this article, I’ll share some ideas for ways you can use them with affiliate websites.
Power Tools Affiliate Programs
- CPO DeWalt
- Acme
- ToolBarn
- Northern Tool
- Busy Bee Tools
- Highland Woodworking
- Home Depot
- Ace Hardware
- Sears
- Husqvarna
1. CPO DeWalt
- URL: CPO DeWalt Affiliate Program
- Commission: 1-6%
- Cookie: Unknown
CPO DeWalt sells power tools, accessories, batteries, chargers, air tools and equipment, safety equipment, and more. The company has been in business since 2003 and is a top seller on the internet for both new and reconditioned power tools.
The online conversion rate is 2.2%, and the average order value is more than $300. Most of the products sold are relatively expensive. For example, a two-speed planer costs around $650, while a wet tile saw with a stand costs around $850.
The website has a tab for deals and one for clearance items, so customers can search for items within their budgets. Reconditioned products come with a certificate of authenticity, and there is a 30-day money-back guarantee on all orders. This store carries more than 1,000 items. Orders of more than $99 ship for free.
The affiliate program is run through CJ.
Why You Should Promote CPO DeWalt: This store carries a nice selection of power tools and similar items. The average order value is high and the conversion rate is decent. Customers can also get free shipping.
2. Acme
- URL: Acme Tools Affiliate Program
- Commission: Up to 3%
- Cookie: 15 days
Acme Tools, which has been in business since 1948, sells a wide variety of power tools and accessories, including cordless drills, saws, drill presses, grinders, sanders, chainsaws, and even lawnmowers. This store also carries a nice selection of hand tools. Customers can get free shipping on orders of more than $49, but Acme currently only sells and ships items inside the United States.
The average order value is $300. Affiliates can promote the products using coupons, but only if they are found in the administrative section of the affiliate network. Affiliates have access to the product data feed. The affiliate program is run in-house.
Why You Should Promote Acme Tools: Acme Tools has been in business for a long time and has a great reputation. The average order value is high, and affiliates are provided with coupons and a data feed that they can use to promote the products.
3. ToolBarn
- URL: ToolBarn Affiliate Program
- Commission: Up to 3%
- Cookie: 45 days
ToolBarn carries several top brands of power tools, including DeWalt, Milwaukee, Makita, and Metabo. Products include cordless tools, gas-powered tools, and electric tools. Customers can browse by brand or by category to find the items they’re looking for.
One nice thing about this company is that it offers a 5% discount for military and first responders. ToolBarn also has a build-a-kit page on its website that allows customers to create a custom combo kit that can save them money and that can’t be found on other websites.
Affiliate marketers are provided with text links and banner ads, a link generator, and a complete data feed that includes everything in the inventory. The average order value is $75. The affiliate program is administered through Impact Radius.
Why You Should Promote ToolBarn: Compared to some similar companies, ToolBarn has a lower average order value but a longer cookie length. The build-a-kit feature and discount for military and first responders are great, too.
4. Northern Tool
- URL: Norther Tool Affiliate Program
- Commission: Unlisted
- Cookie: 30 days
Northern Tool carries more than 40,000 items, including products such as power saws, drills, sanders, nailers, grinders, and even sharpening tools. Besides power tools, this company sells janitorial products, items for farms, construction, commercial trucking businesses, automotive tools, and other tool-related items. More than 2,000 of the items in inventory can be shipped for free.
Customers can search for the items they want directly, or they can browse through the categories and brands. The website also includes a tab for deals.
The affiliate program is run through Commission Junction, and the average order value is $235.
Why You Should Promote Northern Tool: Northern Tool has an incredible selection of power tools, as well as tools for automotive industries, farms, trucking companies, and more. Many items ship for free. The average order value is great.
5. Busy Bee Tools
- URL: Busy Bee Tools Affiliate Program
- Commission: 5%
- Cookie: Unknown
Busy Bee Tools is the largest woodworking and metalworking store in Canada. This company has both brick-and-mortar locations and a strong online business. Products are shipped across Canada, and most orders of more than $100 ship for free.
Customers can browse through categories and brands or search for specific items. This website also provides a link to the current flyer, as well as a tab for the outlet store and a tab for clearance items.
The affiliate program is listed with Google Affiliate Network. Affiliate marketers are provided with custom creatives, landing pages, and content to help them promote the products. The online conversion rate is 2.5%.
Why You Should Promote Busy Bee Tools: The commission rate is nice. Products from this company are sold primarily in Canada.
6. Highland Woodworking
- URL: Highland Woodworking Affiliate Program
- Commission: 5%
- Cookie: 60 days
Highland Woodworking sells a great selection of tools specifically for working with wood. These include both hand tools and power tools such as routers, sanders, saws, drills, Dremel tools, dust collectors, and woodturning equipment.
Affiliate marketers are provided with HTML code that they can copy and paste into their websites to create the marketing links they want. Commissions are paid quarterly by check. The affiliate program is run through affiliate software by Affiliate Wiz.
Why You Should Promote Highland Woodworking: The commission rate is decent and the cookie length is long compared to cookies for similar programs. Affiliates have to create their own links, but there’s a wide variety of woodworking tools to promote.
7. Home Depot
- URL: Home Depot Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
The Home Depot is one of the top DIY stores in the United States, with both physical locations and an internet store. This company carries several categories of products, ranging from lumber and roofing materials to plumbing supplies, paint, and garden tools. More than 500,000 of the items in inventory ship to local stores for free.
Where power tools are concerned, The Home Depot sells items for woodworking as well as concrete saws, impact drivers, cordless tools, and water damage remediation tools. This store also rents some power tools.
The affiliate program is run through Impact, which takes care of tracking, reporting, and payment. Affiliates are provided with text links, display banners, buyer guides, and similar marketing materials.
Why You Should Promote The Home Depot: This store has an incredible selection of power tools and other DIY products, and many of them ship for free. However, the commission rate and cookie length aren’t listed, so it’s difficult to tell how much an affiliate marketer could make with this company.
8. Ace Hardware
- URL: Ace Hardware Affiliate Program
- Commission: Unlisted
- Cookie: 14 days
Ace Hardware is a well-known hardware store that stocks several categories of products, ranging from outdoor living and home décor to electric lighting, paint, and building supplies. The website includes tabs for local ads, sales and specials, and handyman services.
This company carries several types of power tools, including saws, sanders, grinders, drills, wet/dry vacuums, and more. This store lists power tool engravers in its product list, which isn’t something I’ve seen in other companies.
One nice thing about Ace Hardware is that it supports the Children’s Miracle Network and the American Red Cross.
The affiliate program is administered through Impact. Affiliate marketers are provided with several types of reports and marketing materials.
Why You Should Promote Ace Hardware: Besides carrying a nice selection of power tools, Ace Hardware gives back to the community through the Children’s Miracle Network and American Red Cross.
9. Sears
- URL: Sears Affiliate Program
- Commission: Up to 7%
- Cookie: 48 hours
Sears is a department store with a strong online presence as well as regional locations. It’s the third-largest home appliance retailer in the United States, but it’s also known for its power tools, fitness equipment, home and garden products, and automotive products. The power tools include items like air compressors, wet/dry vacuums, portable power tools, and power tools for bench work.
This company offers several shopping options, including free store pick up and in-vehicle pickup. Sears participates in Shop Your Way, which is a social shopping rewards program that provides points that can be redeemed both in-store and online.
The affiliate program is administered through CJ. The average order value is $203.
Why You Should Promote Sears: Sears is a well-known store with a lot of products to offer in several categories. The commission rate is decent, but the cookie length is unusually short.
10. Husqvarna
- URL: Husqvarna Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Husqvarna is a power tools company with a focus on the yard and outdoor work. This company carries parts for power tools such as chainsaws, leaf blowers, stump grinders, snowblowers, trimmers, and more. Husqvarna also sells parts for outdoor equipment.
The affiliate program is run in-house.
Why You Should Promote Husqvarna: Husqvarna is a top brand for outdoor power tools and equipment. However, the commission rate and cookie length aren’t sharded on the affiliate page, which makes it challenging to figure out how much you can make with this company.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 power tools affiliate programs, do you have any ideas about how you will put these programs to use? I have some ideas to share with you that could help you get started.
First of all, a website focusing on woodworking could include many of the programs above. This type of website could also feature woodworking plans, how-to books, and video tutorials, business plans, and small business loans for woodworkers who want to start a side business.
A second idea is a website for homeowners. Husqvarna and other power tool programs that include outdoor tools could be featured here. Insurance, furniture, home décor, appliances, and home security systems could also be promoted on a website like this one.
A final idea is a website for shareable hobbies. Power tools could be included as a way to connect people through creating cabinets or other wood products, but this type of website could also feature knitting, watercolor painting, gardening, taking care of pets, and even discussing or investing in bitcoin with a close friend or partner.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
